Tervis Announces New President for Beverage Container Firm

Key Information

• New Appointment: Roger Parsons as President and Chief Revenue Officer of Tervis.
• Effective Date: August 25.
• Experience: Over 35 years in consumer goods, including roles at Dannon, Yankee Candle, and Wellness Pet Co.
• Recent Sale: Tervis was purchased by an investor group in August, moving headquarters from Osprey to Bradenton.
• Bankruptcy Background: The company emerged from Chapter 11 bankruptcy six months prior.
• Focus Areas: E-commerce, direct-to-consumer strategy, sales force expansion, and product development.

Tervis, a leading drinkware manufacturer, has appointed Roger Parsons as its new president and chief revenue officer starting August 25.

Parsons comes with over 35 years of experience in the consumer goods sector, having held senior executive roles at Dannon, Yankee Candle, and Wellness Pet Co. He is known for initiatives that have significantly driven revenue growth and brand expansion.

Parsons’ appointment comes shortly after an investor group announced the acquisition of Tervis, as detailed in their recent press release.

According to former CEO Hosana Fieber, “Roger Parsons’ appointment marks a significant step forward as the executive leadership team transitions. His experience in driving growth and profitability through visionary strategies positions him to enhance innovation and meet organizational goals.”

JV2 Innovative Products, which now operates as Tervis LLC, acquired the company with a majority investment, specifics of which remain undisclosed. The ownership group, comprising five investors including a local member, plans to relocate Tervis headquarters from Osprey to Bradenton and invest capital back into the company.

State records show Greg Kuppler, Eric Lai, and Jon Timmer as the managing members of Tervis LLC. Rogan Donelly, a member of the founding family, retains a minority stake in the company, while Fieber is aiding in the transition.

In his acceptance statement, Parsons expressed, “I’m honored to join Tervis at such a pivotal moment. I look forward to collaborating with the talented team to honor the company’s legacy while creating new pathways for growth.”

This acquisition occurs about six months following Tervis’ exit from Chapter 11 bankruptcy, resolving litigation and debt that had affected the company since its filing in September 2024.

As president and chief revenue officer, Parsons will lead the consumer business strategy, focusing on e-commerce and direct-to-consumer sales channels.

The new ownership team plans not only to restructure leadership but also to enhance the sales force and emphasize product innovation and materials improvements in their strategy moving forward.